Very Seating by Haworth

Very is a Haworth seating family that embodies comfort, quality and design. In order to raise awareness for the product, Haworth created a campaign in which dealers from around the country took and submitted photos showcasing the Very chair in unique environments. Each week a winner was chosen and the top entry was awarded a chair. I took best contest imagery and created two communication pieces to connect the network of dealers with the product. This included a “We Love Chairs” poster that incorporated user submitted and professional photos of the top selling Haworth chairs. As well as a collection of postcards featuring user submitted photos. Postcards were sent out in a box that doubled as a desktop frame allowing dealers to showcase the unique imagery in their facilities. My role included concept development, graphic design and packaging design. Additionally, I art directed an advertisement on the back cover of Metropolis magazine to promote this new seating family. This ad supported the photogenic concept we established with previous product communications.