Lively Seating by Haworth
This launch campaign introduced the Lively seating family to the Haworth network of dealers positioning it as a high-quality, affordable product that is available in a range of colors and features. The theme of the campaign was “Love My Chair” and launch materials were intended to feel lively through the use of bright colors and playful photography. Key deliverables included a colorful packaging design that held a series of communication tools including a product brochure, an ergonomic feature brochure, a promotional pamphlet and color swatch card. All deliverables were contained in a custom stitched bag created using chair upholstery fabric and secured with lively zipper charm. My role included concept development, photography direction, illustration and graphic design.
Awarded the 2012 American In-House Design Award by Graphic Design USA